Hunan Linwu Shunhua Duck Industry Development Co., Ltd. is a national key leading enterprise of agricultural industrialization and a national agricultural product processing industry demonstration enterprise.

Founded in 1999, the company aims to build a century old brand enterprise, adhering to the business philosophy of "guiding consumption, creating customers, serving farmers, serving the society", and "famous lies in quality, benefit lies in innovation". After 20 years of development and precipitation, it has grown into a whole industrial chain group enterprise integrating breeding, processing and commerce.

In the breeding area, Shunhua Duck Industry implements the standardized breeding mode of "company + cooperative + farm". It has built one ancestral duck farm, one breeding test farm, four duck seedling hatcheries, 236 large-scale breeding farms, driven more than 5000 duck farmers, 23000 pepper and oil tea farmers, and more than 60000 mu of pepper and tea oil planting bases in Linwu.

In the processing section, the company has built 5 modern processing plants, including Shunhua Linwu duck slaughtering and processing plant, Shunhua Linwu duck products processing plant, Shunhua fish products processing plant, Shunhua Xiangcai processing plant and Shunhua mountain tea oil processing plant. With unique flavor and first-class quality, more than 200 "Shunhua" series products independently researched and developed are favored by consumers.

In the business section, the company has established more than 200 direct stores and more than 28000 sales outlets in Guangdong, Hunan, Guizhou, Hainan and other places. Its products are being sold to the whole country and around the world through Tmall, Jingdong and other e-commerce platforms.

With good market reputation and brand reputation, "Shunhua" brand series food has become a famous brand in China's food industry, and the company has successively won the "China Famous Trademark", "National Geographic Indication Product Protection", "National Advanced Employment Enterprise", "China Food Industry Quality Benefit Award", "China Food Safety Demonstration Unit", "National Intellectual Property Pilot Unit" and many other honors, increasingly showing the vigorous vitality of national agricultural enterprises.