Shazhou Area is rich in green tourism resources, including mountain resources represented by Baizhangling, rivers and lakes represented by Wenming reservoir, forest resources represented by Dawangshan, characteristic agricultural products represented by pepper and ginger, numerous ancient villages and ancestral temples, and intangible cultural heritage of Rucheng represented by Xianghuolong and telling stories. How to deeply integrate the "red, green and ancient" resources and expand the social and economic benefits of red resources is the difficulty of regional planning and development.

"The regional planning will be guided by market demand, deeply integrate tourism resources, create a tourism product system with red culture, green leisure, B & B customs as the main, and boutique B & B, RV camp and other new formats as the auxiliary, extend the tourism consumption chain, and drive the rapid development of tourism industry." Cao Zhongsheng, Deputy Director of the Municipal Bureau of Culture, Tourism, Radio, Television and Sports, said that after accurate pulse and targeted design, the planning team adhered to the idea of "red inheritance and green development", and built a red cultural and tourism characteristic industrial park in accordance with the idea of "stabilizing the first industry, allocating the second industry and strengthening the third industry", and built a Shazhou regional characteristic industrial system and Rural Revitalization demonstration area with the integration of agriculture, culture, tourism and business tourism.

According to the outline, we will vigorously develop the characteristic agriculture of Naili, pear, yellow ginger and pepper in the area, promote the application and certification of "two products and one standard" products; will optimize the farmland rotation mechanism, promote modern agricultural science and technology, create creative agriculture, adoptive agriculture, digital agriculture and sightseeing agriculture, cultivate and expand new agricultural business entities; will cultivate and strengthen new agricultural operators, actively develop new industries and formats, and build a new agricultural industrial system.

"Industrial land and supporting functions are equally indispensable." Cao Zhongsheng said that in the regional planning, a number of characteristic and high-quality agricultural products production bases, sorting storage and cold chain logistics bases, and cultural and creative tourism products production and processing bases will be built in Shazhou area. Relying on the "red, green and ancient" resources, we will focus on the development of red education and training, cultural tourism and cultural creative industries, and build a new service industry system with local characteristics." Only in this way can cultural tourism drive cultural creation, cultural creation promote cultural products, coordinate spatial layout, work together to allocate resources, establish a coordinated development mechanism, and realize the integration of the three industries." Cao Zhongsheng said.

Industrial planning should follow the principles of protection priority, scientific allocation and moderate opening, maintain "rural style and rural scenery", strengthen industrial cooperation, promote cluster intensification, improve resource utilization efficiency, improve industrial efficiency, and realize scientific and reasonable industrial layout.

It was understood that on the basis of the protection of historical and cultural heritage, the core area focuses on the development of red education and training, red research and learning, red cultural and creative industries, sightseeing agriculture, immersive culture and tourism; the main function of the expansion area is the Rural Revitalization demonstration area, with modern special agriculture and rural tourism as the leading industries; the main function of the linkage zone is positioned as a regional coordinated development zone, with the red research and learning industry, festival and event industry base and tourism supporting services as the leading industries, developing health care industry in happy village, building characteristic agricultural product bases such as ginger and pepper in Dongshan and Dayuan villages, giving consideration to the development of boutique homestay, and cultivating festival and event industry in surrounding villages, developing RV camping and cycling and other tourism supporting projects.