The estimated tourism income of Hunan province may hit 300billion yuan in 2014
Special interview with Zhang Zhiheng- Director of Hunan Tourism Bureau during 2014 Hunan Tourism Industry Expo
2014 China Hunan Tourism Industry Expo was opened in Chenzhou International Convention and Exhibition Center in the morning of September 19, 2014. On the basis of earlier 4 times of expo, more innovative methods were applied by this expo. Multi-media studio was used for the expo in the first time. Rednet- Xiaoxiang Morning News settled its talk show studio in the exhibition center and invited many leaders to share their ideas on tourism industry. Zhang Zhiheng- Director of Hunan Tourism Bureau was firstly interviewed there.
More profound meanings for the grand meetings of Hunan tourism industry
Hunan International Tourism Festival was opened in Langshan on September 16, 2014. The 5th Hunan International Tourism Expo was opened in Chenzhou city on September 19, 2014. Series grand meetings of Hunan tourism industry were carried out continuously, which showed the vigorous energy of Hunan tourism industry. Concerned for the reasons why arranged the grand meetings in so tight schedule, Zhang interpreted following points:
“Firstly, the influential grand meetings can help to drive the social demands on tourism industry; second, they would help to upgrade Hunan tourism image to popularize the brand of ‘splendid Xiaoxiang, happy Hunan’; third, they would help to promote the regional cooperation, taking this expo for example, leaders from Jiangxi, Guangdong, Guangxi and Hunan province and some enterprises were present at the opening ceremony to share their ideas on ecological protection of Nanling area, and development of utilization of ecological tourism. ”
2014 Hunan Tourism Industry Expo was guided by Hunan Provincial Government. In the 30,000 square meters exhibition center, 20 special stands for Hunan province, cities, and autonomous prefectures and 300 standard stands were set there, covering the food, accommodation, transportation, travel, shopping, entertainment, information, and other aspects of tourism industry. Besides the domestic exhibitors from Beijing, Guangzhou city, Guangxi province, Yunnan province, and etc., some foreign exhibitors from Afghan, Vietnam, and etc. joined in this expo as well. “Innovative, wide range, and great influence” were brief but affirmed praise presented by Zhang Zhiheng.
The estimated tourism income of Hunan province may hit 300billion yuan in 2014
Focusing on the upgrading of tourism industry’s quality and effect and satisfaction of people, Hunan tourism industry tried best on the upgrading of following six aspects: optimization of industrial structure, innovation of marketing, regulation of industrial supervision, working team construction, exploration of reform and innovation, and policy support. Hunan tourism industry’s rapid development contributed greatly to Hunan chapter of Chinese dream.
“In the first half year, 174million visitors were received by Hunan province, accounting for 129.126billion yuan tourism income, up 20.55%” said Zhang Zhiheng, “such great achievement reached by Hunan tourism industry in the first half year shoed the active functions played by establishing the upgrading version of Hunan tourism economy. It was estimated that the total visitors to Hunan province would hit 400million person/time and total tourism income would hit 300billion yuan in 2014.”
