Located in the southeast of Hunan Province, Zixing City is a new industrial city, eco-tourism city and open charm city. Dongjiang Lake in the city has a water storage capacity of 8.12 billion cubic meters and a water surface area of 160 square kilometers. It is an important ecological barrier and strategic water source in Hunan Province. Zixing City has deeply practiced the development concept of "Lucid waters and lush mountains are invaluable assets", adhered to the "ecological city" and taken the road of green development. All previous municipal Party committees and governments have regarded protecting the clear water of a lake as the greatest achievement. They have made great efforts to promote the "No. 1 Project" of Dongjiang lake protection, so as to ensure that the overall water quality maintains the first class national drinking water standard for a long time, and the surface water standard for outbound water for a long time. In November 2019, Zixing City was named by the Ministry of Ecology and Environment as the third batch of "Lucid waters and lush mountains are invaluable assets" practice and innovation bases in China, which is the first "two mountains" practice and innovation base in Hunan Province.
On the premise of strictly protecting the Dongjiang Lake, Zixing City has made full use of water elements, focusing on "water protection, water control, water use and water saving" to make sustainable development. Based on the advantages of Dongjiang Lake's high-quality cold water resources and other advantages, Dongjiang Lake Big Data Industrial Park Phase I was officially put into operation in June 2017, which has been identified as Hunan Big Data Industrial Park and Hunan Data Disaster Recovery Center, and has been included in the first batch of incremental distribution business reform pilot projects in China. By 2025, the Big Data Industry in Zixing City is expected to achieve an output value of 10 billion yuan and a tax revenue of 1.2 billion yuan. Taking advantage of the unique climate endowment of Dongjiang Lake, we have developed pollution-free, green and organic ecological agriculture, created regional agricultural products public brands such as "Dongjiang Fish", "Dongjiang Lake Tangerine", "Dongjiang Lake Tea" and "Dongjiang Lake Cuisine", and become the supply area of high-quality agricultural products in Guangdong, Hong Kong and Macao.
At the same time, Zixing City has implemented the "tourism+" project in an all-round way, constantly developing the whole area tourism with distinctive characteristics of "water" ecological civilization, and exploring the experience mode of sustainable utilization and green development of water resources. Dongjiang Lake has become the only "six in one" tourist area in Hunan Province, including national scenic spot, national ecotourism demonstration area, National Forest Park, National Wetland Park, national 5A tourist attraction and National Water Conservancy Scenic Spot. Dongjiang Lake 5A Scenic Spot as the leader, relying on the well-established southern Hunan folk houses, simple folk customs, profound red culture and good natural scenery, and combining with the construction of beautiful countryside, Zixing City has been constantly exploring new tourism and cultural resources and expanding the whole area tourism. It has built many 3A level scenic spots such as Liuhua Bay, Huilong Mountain and Fenghuang Island, a number of characteristic tourist towns such as Huangcao Xiaoxiang Water Town, Qingjiang Orange Town, Tangxi Hot Spring Town, and beautiful rural demonstration villages in Hunan Province, such as Sandu Chennan Village and Tangdong Dawangzhai Village, attracting tourists. In 2019, the total number of tourists in Zixing City was 17.809 million, and the total tourism income of that year was 10.834 billion yuan. Affected by the epidemic situation, Zixing City received 8.8061 million tourists from January to September this year, realizing a comprehensive tourism income of 8.343 billion yuan. Tourism industry has become the pillar industry of Zixing's transformation and development and the industry of enriching people's income.
In addition, Zixing City has also promoted poverty alleviation through comprehensive tourism. Through a series of measures, such as cultivating tourism poverty alleviation demonstration villages and households, improving rural tourism supporting facilities, strengthening rural tourism poverty alleviation training, promoting the combination of rural tourism and e-commerce poverty alleviation, and promoting the driving effect of rural tourism asset income on poor farmers, the project of rural tourism poverty alleviation has been solidly promoted. In the past two years, more than 8600 poor people have directly or indirectly participated in tourism related industries in Zixing City, and the per capita income has increased by more than 5000 yuan.
