Leaders opened the first bulk of beer in Chenzhou Tsingtao Beer Festival.

On August 18, “Passionate carnival, Cheers for Chezhou”- 2012 the 1st Tsingtao beer festival opening ceremony was held in Chenzhou by Tsingtao Beer Company. In the following 15 days, people can enjoy the summer beer carnival.

It is the first beer festival since Tsingtao Beer Company settled down in Chenzhou 10 years’ ago. It is intended to increase its fame and market influence by holding this festival, and help to show the opening-wide and good investment environment to the world, promoting the development of Chenzhou tourism with local characteristics.

There were two parts in this beer festival such as the opening ceremony concert and series of activities in theme days. From August 19 to September 2, people who go to Dongjiang Lake of Zixing can not only taste the fresh Tsingtao beer, but enjoy the special foods, splendid performances and one-stop service of famous brands of beer as well.

Deputy Mayor of Chenzhou- Li Ting delivered his address on the opening ceremony concert. He highly appraised that it was positive and practical to hold such kind of festival, because it could boost the economic and social development, expand the domestic consumption, upgrade Chenzhou tourism culture level, stimulate the vitality and promote the green transformation of Chenzhou.

Chenzhou municipal leaders- Mao Tengfei, Fan Zhongda and Li Ting, Executive Vice CEO of Tsingtao Beer Co., Ltd.- Jiang Hong, and General Manager of Tsingtao Beer Group Hunan Branch- Dai Guoshun attended the opening ceremony and opened the first bulk of beer in the festival.