2012 First Chenzhou Tsingtao Beer Festival was successfully closed in Zixing city. More than 20000 people gathered together to attend the closing ceremony and shared with each other beer, delicious foods, games, and splendid performances. During the past 20 years, the grand festival has been one of the biggest dates on one city’s calendar, offering an opportunity for gatherings among friends and beer lovers from around the world.

It was learned that this beer festival was started from August 19 with the theme of “the passionate festival, cheer for Chenzhou”. It was one of the series of activities of 2012 Hunan international tourism festival and the 2nd Chenzhou international leisure tourism festival held by Tsingtao Group and Zixing government, which not only impressed consumers with Tsingtao beer culture and passion, but popularized Zixing city’s fame as well. All the performances during the days of the festival showed to the people a passionate, opening and fashionable Tsingtao image.

According to the statistics, there were about 267,000 people attending this festival. During the event, the city’s tourism, hotel, shopping, transportation and trading industries also reached new heights due to the large number of visitors. Besides the free drinks, there were 11325 liters fresh beer, 275 cartons of beer and other delicious food sold out, which amounted to 3 million yuan.