It was reported that the scheduling conference for news propaganda of 4th China (Hunan) International Mineral and Gem Show was held in Changsha city on March 30, 2016. Kong Heping- Deputy Minister of Hunan Propaganda Department and Zhang Xihui- Member of Chenzhou Municipal Party Committee Standing Committee and Minister of Chenzhou Propaganda Department attended the conference. People’s Daily, the Xinhua News Agency, Guangming Daily, China National Radio, CCTV, China Daily, China News Service, Wen Wei Po, Ta Kung Pao, Hong Kong Commercial Daily, Hunan Daily, Hunan Raido, Hunan Economy TV, Sanxiang City Express, Xiaoxiang Morning, Voice of China, Red Net, Hunan Education TV, and some other media, and staffs from Hunan Net Service Office, Hunan Land & Resource Department, and etc. were present at the conference.

Chenzhou city was confirmed as the fixed place for holding the mineral show in 64th executive meeting of Hunan Government on November 31, 2015. China (Hunan) International Mineral & Gem Show which is an exclusive gem trading platform designated to be held in Hunan province and one of the largest mineral and gem shows available in Asia is co-sponsored by Hunan Government and the Ministry of Land and Resource. The 4th mineral show will be held in Chenzhou International Exhibition and Convention Center from this May 19-23 and will be undertaken by Hunan Land and Resource Department and Chenzhou Government.

The propaganda solution for 4th mineral show was presented on the conference, on which required that Hunan and Chenzhou media should set special reports, columns, and editions and initiate countdown to handle the propaganda comprehensively; more propaganda hot spots should be formed before, in, and after the show; enhanced social propaganda should be carried out to form the national level brand of mineral show; and more efforts should be tried to persuade central and foreign media to handle the propaganda together.

Kong Heping stated that the 4th mineral show is not just a simple show, but is national level brand and an important foreign trade event of Hunan province as well. So from now on, the comprehensive propaganda work should be launched. Hunan Land and Resource Department, Chenzhou Government, and the organization commission of the show should keep providing the news martials and clues for the media to handle the interviews and ensure non-stop propaganda for the show.

Zhang Xihui delivered the sincere invitation to all the media on behalf of Chenzhou Municipal Party Committee and Chenzhou Government and introduced following 6 features of the show to all: trying to forge international mineral show e-commerce platform to stimulate consumption; trying to build international electronic test center for minerals and gems to form their brand effects; trying to cultivate professional market of minerals and gems by constructing Chenzhou Mineral and Gem Industrial Park; trying to promote the international cooperation of minerals and gems to upgrade the show’s international influence; trying to upgrade the propaganda of the show to handle on-line live show for some significant events; and trying to present series national treasures of the minerals and gems to upgrade the level of the show.